Audio & TV & Telecom
Four decades of building something worth trusting.
From a telecommunications workshop in 1984 to a globally recognised home appliances brand - HÆGER is built on consistency, ambition and a deep respect for our partners and customers.
A brand built on partnership, product and purpose.
HÆGER began not as a home appliances company, but as a manufacturer in telecommunications - assembling landline telephones at a time when connectivity was just becoming part of everyday life. That foundation taught us something that still drives everything we do: the products people use daily must be reliable, accessible and well made.
When we launched the HÆGER brand in 2000, we brought that same standard to the home. Today, our portfolio spans over 50 product categories - from espresso machines to fridges, ventilation to personal care - and is present in more than 15 markets across Europe and Africa.
We grow through our partners. Our model is simple: we build the best product we can at the right price, and we trust our distributors and retailers to bring it to the people who need it.
Four decades, one direction.
From a single workshop to an international brand - this is the story of how HÆGER was built, one step at a time.
Recognised for what we do. Trusted for who we are.
These distinctions reflect what our team works towards every day - a standard of performance, reliability and partnership that others recognise.
IAPMEI - PME Líder
Recognised by IAPMEI for quality of performance and risk profile - one of Portugal's leading SMEs.
Euronics Top 3 Supplier
Recognised by the Euronics group as a Top 3 Supplier of the Year - a reflection of our service, reliability and product quality.
"A product only earns its place if it delivers on all three."
- Jorge SerradasJorge Serradas
"I started this company in 1984 with a simple belief: that good products should be available to everyone. Not just people who can afford to pay a premium. Everyone."
"When we moved into home appliances with the HÆGER brand in 2000, we didn't set out to compete on price alone or on design alone. We set out to prove that you don't have to choose - that quality, design and price can coexist in the same product, sitting on the shelf in any home in any market."
"Over forty years, that belief has taken us from assembling telephones in Portugal to supplying partners across Europe and Africa. The markets have changed. The products have changed. The standard hasn't."
"We are not a brand that got here by doing things the easy way. We got here by doing them the right way - with honesty, with consistency, and by always keeping our word to our partners and customers."
Mission & Vision
Everything we do is guided by a clear purpose: to reach consumers through strong partners, with products that combine quality, price and design without compromise.
Reaching consumers through the right partners.
Our mission is to reach the end consumer through our partners and distributors with a robust, wide and competitive product range - built around the three pillars of quality, price and design.
We operate on a win-win-win model: manufacturer, distributor and end user all benefit. Trust, professionalism and proactivity are not just values - they are the foundation of every relationship we build.
A recognised European brand for every home.
HÆGER is positioned as a comprehensive home appliances manufacturer - covering kitchen, home care, health, beauty, large appliances and telecommunications.
Our goal is to be recognised as a mid-range European brand built on quality, design, innovation and the breadth of our offer. We want our clients to see us as genuine partners - not simply suppliers.
What we stand for.
These principles guide every product decision, every partner relationship and every interaction we have - internally and externally.
Client-First
We treat our clients as partners - not accounts. Every action we take is designed to support their market, strengthen their position and grow their business alongside ours.
Innovation
We continuously analyse global product trends, actively involving our team, clients and suppliers in developing solutions that better serve the end user's real needs.
Continuous Improvement
We implement structured actions to monitor and improve our products and processes - always proactive, always looking at the full picture from every angle.
Responsibility
We respect the principles of sustainable economic, social and environmental development - participating in social initiatives and holding corporate responsibility as a core pillar.
A motivated team building something real.
Our people are the reason we can make the commitments we make. Trust, professionalism and a proactive mindset are not just words on a wall - they are the standard we hold ourselves to every day.
We invest in a team that is engaged, empowered and aligned with our mission. Because a motivated team builds better products, serves partners better and grows faster.
Partner With UsFour decades of building something worth trusting.
From a telecommunications workshop in 1984 to a globally recognised home appliances brand - HÆGER is built on consistency, ambition and a deep respect for our partners and customers.
A brand built on partnership, product and purpose.
HÆGER began not as a home appliances company, but as a manufacturer in telecommunications - assembling landline telephones at a time when connectivity was just becoming part of everyday life. That foundation taught us something that still drives everything we do: the products people use daily must be reliable, accessible and well made.
When we launched the HÆGER brand in 2000, we brought that same standard to the home. Today, our portfolio spans over 50 product categories - from espresso machines to fridges, ventilation to personal care - and is present in more than 15 markets across Europe and Africa.
We grow through our partners. Our model is simple: we build the best product we can at the right price, and we trust our distributors and retailers to bring it to the people who need it.
Four decades, one direction.
From a single workshop to an international brand - this is the story of how HÆGER was built, one step at a time.
Recognised for what we do. Trusted for who we are.
These distinctions reflect what our team works towards every day - a standard of performance, reliability and partnership that others recognise.
IAPMEI - PME Lider
Recognised by IAPMEI for quality of performance and risk profile - one of Portugal's leading SMEs.
Euronics Top 3 Supplier
Recognised by the Euronics group as a Top 3 Supplier of the Year - a reflection of our service, reliability and product quality.
Jorge Serradas
"I started this company in 1984 with a simple belief: that good products should be available to everyone. Not just people who can afford to pay a premium. Everyone."
"A product only earns its place if it delivers on all three."
- Jorge Serradas"When we moved into home appliances with the HÆGER brand in 2000, we didn't set out to compete on price alone or on design alone. We set out to prove that you don't have to choose - that quality, design and price can coexist in the same product, sitting on the shelf in any home in any market."
"Over forty years, that belief has taken us from assembling telephones in Portugal to supplying partners across Europe and Africa. The markets have changed. The products have changed. The standard hasn't."
"We are not a brand that got here by doing things the easy way. We got here by doing them the right way - with honesty, with consistency, and by always keeping our word to our partners and customers."
Mission & Vision
Everything we do is guided by a clear purpose: to reach consumers through strong partners, with products that combine quality, price and design without compromise.
Reaching consumers through the right partners.
Our mission is to reach the end consumer through our partners and distributors with a robust, wide and competitive product range - built around the three pillars of quality, price and design.
We operate on a win-win-win model: manufacturer, distributor and end user all benefit. Trust, professionalism and proactivity are not just values - they are the foundation of every relationship we build.
A recognised European brand for every home.
HÆGER is positioned as a comprehensive home appliances manufacturer - covering kitchen, home care, health, beauty, large appliances and telecommunications.
Our goal is to be recognised as a mid-range European brand built on quality, design, innovation and the breadth of our offer. We want our clients to see us as genuine partners - not simply suppliers.
What we stand for.
These principles guide every product decision, every partner relationship and every interaction we have - internally and externally.
Client-First
We treat our clients as partners - not accounts. Every action we take is designed to support their market, strengthen their position and grow their business alongside ours.
Innovation
We continuously analyse global product trends, actively involving our team, clients and suppliers in developing solutions that better serve the end user's real needs.
Continuous Improvement
We implement structured actions to monitor and improve our products and processes - always proactive, always looking at the full picture from every angle.
Responsibility
We respect the principles of sustainable economic, social and environmental development - participating in social initiatives and holding corporate responsibility as a core pillar.
A motivated team building something real.
Our people are the reason we can make the commitments we make. Trust, professionalism and a proactive mindset are not just words on a wall - they are the standard we hold ourselves to every day.
We invest in a team that is engaged, empowered and aligned with our mission. Because a motivated team builds better products, serves partners better and grows faster.
Partner With Us