Four decades building something worth trusting.
From a telecommunications workshop in 1984 to a globally recognised home appliances brand - HÆGER is built on consistency, ambition and a deep respect for our partners and customers.
A brand built on partnership, product and purpose.
HÆGER did not start as a home appliances company, but as a manufacturer in the telecommunications sector - assembling fixed telephones at a time when connectivity was becoming part of everyday life. That foundation taught us something that still guides everything we do: the products people use daily must be reliable, accessible and well made.
When we launched the HÆGER brand in 2000, we brought that same standard to the home. Today, our portfolio spans over 50 product categories - from coffee machines to refrigerators, ventilation to personal care - and is present in more than 15 markets across Europe and Africa.
We grow through our partners. Our model is simple: we manufacture the best possible product at the right price, and we trust our distributors and retailers to take it to the people who need it.
Four decades, one direction.
From a small workshop to an international brand - this is the story of how HÆGER was built, step by step.
Recognised for what we do. Trusted for who we are.
These distinctions reflect what our team works for every day - a standard of performance, reliability and partnership that others recognise.
Euronics Top 3 Supplier
Recognised by the Euronics group as Top 3 Supplier of the Year - a reflection of our service, reliability and product quality.
IAPMEI - PME Líder
Recognised by IAPMEI for the quality of performance and risk profile - one of the leading SMEs in Portugal.
"A product only earns its place if it delivers on all three."
- Jorge SerradasJorge Serradas
"I founded this company in 1984 with a simple conviction: that good products should be within everyone's reach. Not just those who can pay more. Everyone."
"When we entered home appliances with the HÆGER brand in 2000, we did not want to compete only on price or only on design. We wanted to prove that you do not have to choose - that quality, design and price can coexist in the same product, on any shelf, in any market."
"Over forty years, that conviction took us from assembling telephones in Portugal to supplying partners across Europe and Africa. The markets changed. The products changed. The standard did not."
"We are not a brand that got here by doing things the easy way. We got here by doing them the right way - with honesty, with consistency and always keeping our word to partners and customers."
Mission & Vision
Everything we do is guided by a clear purpose: reaching the consumer through solid partners, with products that combine quality, price and design without compromise.
Reaching the consumer through the right partners.
Our mission is to reach the end consumer through our partners and distributors with a robust, broad and competitive product range - built around three pillars: quality, price and design.
We operate on a win-win-win model: manufacturer, distributor and end consumer all benefit. Trust, professionalism and proactivity are not just values - they are the foundation of every relationship we build.
A recognised European brand for every home.
HÆGER positions itself as a comprehensive home appliance manufacturer - covering kitchen, home care, health, beauty, large appliances and telecommunications.
Our goal is to be recognised as a mid-range European brand built on quality, design, innovation and the breadth of our offer. We want our customers to see us as true partners - not just suppliers.
Our principles.
These principles guide every product decision, every partner relationship and every interaction we have - internally and externally.
Customer First
We treat our customers as partners - not as accounts. Every action we take is designed to support their market, strengthen their position and grow their business alongside ours.
Innovation
We continuously analyse global product trends, actively involving our team, customers and suppliers in developing solutions that best serve the real needs of the end consumer.
Continuous Improvement
We implement structured actions to monitor and improve our products and processes - always proactive, always with a global 360-degree view.
Responsibility
We respect the principles of sustainable economic, social and environmental development - participating in social initiatives and maintaining corporate responsibility as a fundamental pillar.
A team motivated to build something real.
Our team is the reason we are able to deliver on the commitments we make. Trust, professionalism and a proactive mindset are not just words on a wall - they are the standard we hold ourselves to every day.
We invest in a committed, capable team aligned with our mission. Because a motivated team makes better products, serves partners better and grows faster.
Become Our PartnerFour decades building something worth trusting.
From a telecommunications workshop in 1984 to a globally recognised home appliances brand - HÆGER is built on consistency, ambition and a deep respect for our partners and customers.
A brand built on partnership, product and purpose.
HÆGER did not start as a home appliances company, but as a manufacturer in the telecommunications sector - assembling fixed telephones at a time when connectivity was becoming part of everyday life. That foundation taught us something that still guides everything we do: the products people use daily must be reliable, accessible and well made.
When we launched the HÆGER brand in 2000, we brought that same standard to the home. Today, our portfolio spans over 50 product categories - from coffee machines to refrigerators, ventilation to personal care - and is present in more than 15 markets across Europe and Africa.
We grow through our partners. Our model is simple: we manufacture the best possible product at the right price, and we trust our distributors and retailers to take it to the people who need it.
Four decades, one direction.
From a small workshop to an international brand - this is the story of how HÆGER was built, step by step.
Recognised for what we do. Trusted for who we are.
These distinctions reflect what our team works for every day - a standard of performance, reliability and partnership that others recognise.
Euronics Top 3 Supplier
Recognised by the Euronics group as Top 3 Supplier of the Year - a reflection of our service, reliability and product quality.
IAPMEI - PME Lider
Recognised by IAPMEI for the quality of performance and risk profile - one of the leading SMEs in Portugal.
Jorge Serradas
"I founded this company in 1984 with a simple conviction: that good products should be within everyone's reach. Not just those who can pay more. Everyone."
"A product only earns its place if it delivers on all three."
- Jorge Serradas"When we entered home appliances with the HÆGER brand in 2000, we did not want to compete only on price or only on design. We wanted to prove that you do not have to choose - that quality, design and price can coexist in the same product, on any shelf, in any market."
"Over forty years, that conviction took us from assembling telephones in Portugal to supplying partners across Europe and Africa. The markets changed. The products changed. The standard did not."
"We are not a brand that got here by doing things the easy way. We got here by doing them the right way - with honesty, with consistency and always keeping our word to partners and customers."
Mission & Vision
Everything we do is guided by a clear purpose: reaching the consumer through solid partners, with products that combine quality, price and design without compromise.
Reaching the consumer through the right partners.
Our mission is to reach the end consumer through our partners and distributors with a robust, broad and competitive product range - built around three pillars: quality, price and design.
We operate on a win-win-win model: manufacturer, distributor and end consumer all benefit. Trust, professionalism and proactivity are not just values - they are the foundation of every relationship we build.
A recognised European brand for every home.
HÆGER positions itself as a comprehensive home appliance manufacturer - covering kitchen, home care, health, beauty, large appliances and telecommunications.
Our goal is to be recognised as a mid-range European brand built on quality, design, innovation and the breadth of our offer. We want our customers to see us as true partners - not just suppliers.
Our principles.
These principles guide every product decision, every partner relationship and every interaction we have - internally and externally.
Customer First
We treat our customers as partners - not as accounts. Every action we take is designed to support their market, strengthen their position and grow their business alongside ours.
Innovation
We continuously analyse global product trends, actively involving our team, customers and suppliers in developing solutions that best serve the real needs of the end consumer.
Continuous Improvement
We implement structured actions to monitor and improve our products and processes - always proactive, always with a global 360-degree view.
Responsibility
We respect the principles of sustainable economic, social and environmental development - participating in social initiatives and maintaining corporate responsibility as a fundamental pillar.
A team motivated to build something real.
Our team is the reason we are able to deliver on the commitments we make. Trust, professionalism and a proactive mindset are not just words on a wall - they are the standard we hold ourselves to every day.
We invest in a committed, capable team aligned with our mission. Because a motivated team makes better products, serves partners better and grows faster.
Become Our Partner